Lakshya Jeevan Jagriti (LJJ) was started a decade ago by a group of passionate college students and their Trainer from  Distance Learning college, who believed that anyone can be a learner. Led by Rahul Goswami, one of the founders, this group coalesced because of a shared curiosity to learn and grow beyond what was taught in the classroom. Rahul ran workshops and led discussions on a range of issues that interested the students, creating an open space for conversations. The founding group began to participate in competitions at various universities, winning many. A turning point in their journey was when they participated in and won a case study competition at IIM Ahmedabad. The group decided to use the prize money to formalize the space they had been running, and open it up to others from similar socio-economic backgrounds.

Over time, this idea evolved into a belief that quality education and personal development will enable those from humble backgrounds to gain the requisite skills to not only be ‘market-ready’ but also evolve personally.